Business decisions look different when you've carried the consequences yourself.

More than two decades across senior management, entrepreneurship and business ownership in multiple industries, both in the corporate world and as a business owner. She knows business from both sides: as an employee and as an employer.

• Operations at scaleAt 25, HR and Training Director of a 1,137-room hotel with more than 1,000 employees, leading a pre-season transformation that included restructuring negotiated with the trade union. Later Director of Rooms, then Corporate Director of Rooms, for a hotel group whose properties were members of The Leading Hotels of the World (LHW).
• The owner's side of the tableIn the UAE since 2014: commercial manager for a high-end Italian façade and glazing trading company, partner in a specialty contracting business, founder of a technology venture. Currently a partner in a façade contracting company.
• The cost of being wrongSome of her ventures worked. Some did not survive. The method behind every Snapshot was shaped by both.

Her experience includes commercial negotiations, partnerships, client concentration, operational pressure, business development, international markets and crisis situations, dealt with from the inside, not from a textbook.

Two postgraduate diplomas, in Business Management and in Innovation and Design Thinking, from programmes delivered with MIT, Columbia Business School and Dartmouth.

Author of Three Whales of Sanity, the book behind the Human Braining™ framework, and of the philosophical cycle Duality of Being. Her work focuses on the logic behind consequential decisions: what the decision-maker sees, what may be missing from the frame, and what needs to become visible before action.

Strategic clarity in times of crisis and chaos.