The Business Reality Check

Most owners start with “what is wrong with our business?”. This workbook starts with a better question: what have we actually built — and what should it become?

It is a structured self-audit, not a management textbook. In 60–120 minutes you replace vague dissatisfaction with a one-page map of your business: what works, where it falls short, what is likely causing it, and the three things you will do in the next 90 days.

Ten steps inside

1. Recognise what already works — with evidence, not impressions
2. Revisit why you built the business, and what it should give you now
3. Define your own benchmark instead of copying a competitor
4. See the business from four sides: owners, customers, team, numbers
5. Separate people problems from system problems
6. Measure the gap between your ideal and your reality — and test its cause
7. Choose the few KPIs that actually change decisions
8. Stop comparing your backstage with someone else's shop window
9. Narrow everything down to three priorities
10. Turn them into a 90-day plan with owners, dates and review points

Written for owners of working businesses — including solo founders and young companies. Every page is fillable in Acrobat, Preview and most PDF readers. If you run the business with a partner, fill it in separately first, then compare.